Led company’s first Black Friday sale
Strategized social media and email campaigns yielding 145,000 social impressions and 600
email engagements.
Designed marketing collateral in collaboration with stakeholders under tight deadline, then scheduled, published and monitored engagement and sales.
Content Strategy, Content Creation, Initiative
Community-Oriented
Collaborated with pet adoption centers for joint
social campaign cross-promoting company products
as well as local adoptable pets, with focus on difficult-to-adopt dogs and cats, leading to a 100% adoption rate and 200% sales increase.
Content Creation, Asset Management, Copywriting
Created social and promotional content, photographed rugby matches and events.
Performed market research to establish brand voices and style guides for four distinct products.